British American Tobacco launches more vaping products in Japan to challenge Philip Morris

British American Tobacco PLC has said it will launch two new tobacco heating products in Japan under its Glo brand, as it seeks to close the gap with market leader Philip Morris International Inc. in the country’s fast-growing vaping industry. The new products, Glo Pro and Glo Nano, will come with new heating technologies and slimmer sizes, and will be available in Japan from October, the company said Tuesday, a month after it launched another product — Glo Sens — in Tokyo. The Glo brand was introduced in Japan in 2016. The introduction of these vaping devices, known as “heat-not-burn” products, is part of new Chief Executive Jack Bowles’ plan to slim down the company’s “new categories” business to just three brands, including Glo. Unlike combustible cigarettes, heat-not-burn products apply heat to tobacco-filled sticks wrapped in paper, to generate an aerosol that contains nicotine. They are different from e-cigarettes such as the popular Juul device, which vaporizes a nicotine-filled liquid. Philip Morris leads the heat-not-burn market with its iQOS product in Japan. The nation has emerged as a fertile testing ground for vaping products, as e-cigarettes using nicotine-laced li...

Smoke-Free Products Market 2019-25 Imperial Brands,Philip Morris International , Japan Tobacco

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